SPAB
Redesign of the website of
Sociedad protectora de animales
de Burjassot, Valencia
de Burjassot, Valencia
PROTECTORA DE ANIMALES
Role: Frontend Designer
Project Type: Pets, Web, Product
Tools & Methods: Figma, VSC
This project is a landing page for the Animal Protection Society of Burjassot, designed with an approachable, emotional look to inspire users to adopt, foster (temporary homes for rescued animals), or support.
This conceptual landing page for the Sociedad Protectora de Animales de Burjassot was designed to reflect the shelter’s emotional mission while creating a smooth and engaging user journey. The visual direction leans into a soft, playful aesthetic built around pastel tones, warm oranges, and gentle blues to evoke safety, affection, and comfort. Rounded typography, hand-drawn doodles, and layered layouts add personality while reinforcing the friendly, community-driven nature of the protectora. The goal was to make every section feel approachable and empathetic, guiding users organically toward adopting, learning more, or supporting the shelter through donations.
COLOR PALETTE
#ffecea
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#eb5200
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To strengthen the emotional impact, all animal photography was generated or enhanced with AI to achieve a cohesive, dreamy, editorial look—warm lighting, soft focus, and storytelling compositions that make each pet instantly endearing. This consistent visual style pairs with clear content hierarchy and intuitive CTAs that lead users through the shelter’s history, adoption highlights, real abandonment statistics, and donation options. The result is a design that blends emotion with functionality: a warm, human-centered digital space that helps connect people with the animals who need them most, while showcasing the power of thoughtful UI, visual narrative, and purpose-driven design.
